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The management of FrieslandCampina WAMCO Nigeria Plc, the company that makes Peak Milk, has apologized to the Christian organization in the nation after receiving a complaint from the Christian Association of Nigeria, or CAN, regarding an insulting advertisement on Good Friday.
The business had exploited a metaphor involving Jesus Christ’s crucifixion to advertise its product on social media.
In a statement, CAN General Secretary Joseph Daramola called the advertising “insensitive, offensive, and totally unacceptable” and demanded that the company provide an urgent apology.
Reacting, the Executive Director of FrieslandCampina WAMCO Nigeria Plc (Corporate Affairs), Ore Famurewa, in a letter to CAN on Tuesday, tendered an apology to the Christian body, saying the social media advertisement had been withdrawn.
Acknowledging the sensitivity of the controversial social media post “considering the sobriety of the season,” the organisation noted that it was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.”